The Range Industry Didn’t Want To Innovate.

So We Built It Anyway.

Built by Rushing Ranges + Otter Order.

Designed for the entire shooting range industry.

In-lane concierge ordering that works with your existing systems — without locking you into a single POS, range vendor, or equipment provider.

See It Live at Booth 73027 – Caesars Forum
Book A Demo

For nearly a decade, we asked POS providers to solve one simple problem:

Let shooters order and pay from their lane.

What we got instead:

  • Slow integrations
  • Closed ecosystems
  • Vendor lock-in
  • Systems built for retail — not ranges

So we stopped waiting.

We didn’t build this for Rushing Ranges.

We built it for the industry.

We partnered directly with Otter Order and real range operators to create a platform that:

  • Works with multiple POS systems
  • Does NOT lock business operators into
  • Rushing, Action Target, Range Systems, or anyone else
  • Can be installed in new builds OR retrofitted into existing ranges

The goal wasn’t exclusivity.
The goal was higher profits and better operations — for everyone.

Built by Rushing Ranges + Otter Order.
Designed for the entire shooting range industry.

SHOOTERS CAN:

  • Order ammo
  • Buy targets
  • Reserve rentals
  • Add range time
  • Purchase add-ons
  • Without leaving their lane.

  • Less counter congestion.
  • Faster transactions.
  • Higher average ticket per shooter.

REVENUE IMPACT

Convenience drives behavior.

Ranges using in-lane ordering consistently see:

  • Up to 30% higher ammo sales
  • Increased accessory attach rates
  • Faster lane turnover
  • Higher revenue per lane hour

Because shooters buy more when buying is frictionless.

ANALYTICS & CONTROL

Operators get real-time visibility into:

  • Lane-level sales
  • Product performance
  • Peak usage windows
  • Upsell effectiveness

You finally see what actually makes money inside your lanes.

NOT JUST FOR NEW RANGES

This is not “new build only” tech.

Existing ranges can deploy the platform without:

  • Replacing their target system
  • Changing their POS provider
  • Rebuilding their lanes

No forced vendor ecosystem.
No locked hardware stack.

SEE IT LIVE AT SHOT SHOW!

Booth 73027
Caesars Forum

Attending SHOT Show?

Meet us in person:

Booth 73027
Caesars Forum

We’re also hosting a private industry networking event:

https://www.shootthebreezeatshotshow.com/

Operators. Developers. Manufacturers. Real conversations. No sales floor noise.

RSVP

Your lanes generate traffic — they should also generate more revenue.

Order.
Pay.
Deliver.

Built with Otter Order. Deployed by Rushing Ranges. Designed for the entire industry.

Book A Range Strategy Call

Book A Demo

Meet Us At Booth 73027

We’ll see you at SHOT Show!

Join The Networking Event

RSVP at: https://www.shootthebreezeatshotshow.com/

RSVP